Demo • Sample Data
DEMOUpdated 3 minutes ago · data through Sep 30, 2026 06:00 ET
Analyzing
LadyBug Pest ControlLast 30 Days

Pulse Executive Brief

AI Detectedhigh confidence420 conversations · Last 30 Days · demo data

Across the whole book of business, conversation volume is up 18.4% versus the previous period while booking conversion slipped 2.7 points to 62.1%. Rodent demand (+46%) and mosquito demand (+38%) account for most of the additional volume, concentrated in 10520. Renewal-pricing objections rose 41% and coincide with 39 conversations carrying cancellation language — an association, not a proven cause. Estimated captured revenue is $184,300 with $72,600 identified and not yet captured. Avoidable calls remain 23% of volume, led by technician ETA questions.

Biggest increase
Rodents +46%
Biggest risk
Renewal pricing +41%
Biggest opportunity
Mosquito add-on $36.8k
Operational drag
Avoidable 23%

Total Calls

Observed

2,412

▲ +18.4%+375 calls

vs prior 30 days

Drill down Total Calls is 2,412, up 18.4 percent vs prior 30 days.

New Business Calls

Observed

914

▲ +24.1%+177 calls

vs prior 30 days

Drill down New Business Calls is 914, up 24.1 percent vs prior 30 days.

Appointments Booked

Observed

1,498

▲ +12.6%+168 appts

vs prior 30 days

Drill down Appointments Booked is 1,498, up 12.6 percent vs prior 30 days.

Booking Conversion

Calculated

62.1%

▼ -4.2%-2.7 pts

vs 64.8% prior

Drill down Booking Conversion is 62.1%, down 4.2 percent vs 64.8% prior.

Customer Sentiment

AI Detected

74/100

▼ -3.9%-3 pts

vs 77 prior

Drill down Customer Sentiment is 74, down 3.9 percent vs 77 prior.

Estimated Revenue

Calculated

$184,300

▲ +14.9%+$23,900

vs prior 30 days

Drill down Estimated Revenue is $184,300, up 14.9 percent vs prior 30 days.

Revenue Opportunity

AI Detected

$72,600

▲ +9.8%+$6,480

identified, not captured

Drill down Revenue Opportunity is $72,600, up 9.8 percent identified, not captured.

Avoidable Calls

AI Detected

412 / 23%

▲ +8.1%+31 calls

vs 21% prior

Drill down Avoidable Calls is 412, up 8.1 percent vs 21% prior.

Cancellation Risk

AI Detected

146 customers

▲ +23.7%+28 customers

vs 118 prior

Drill down Cancellation Risk is 146, up 23.7 percent vs 118 prior.

Weekly Pulse

Signals detected across demand, retention, revenue and service

All signals
DemandWatchAI Detected

Rodent calls up 46% — concentrated in the northern territory

Rodent conversations rose from 398 to 581 over the last 30 days. 34% of the increase is associated with four ZIPs, led by 10520.

Baseline

398 calls

Current

581 calls

Change

▲ +46.0%
Affected
4 ZIPs · 512 customers · Hudson Valley branch
Impact
≈ $48,200 booked revenue, with an additional $14,400 not yet captured.
Recommended
Pre-stage rodent exclusion capacity in 10520/10566 and brief agents on the exclusion upsell script.
high confidence
RetentionCriticalAI Detected

Renewal pricing objections up 41% — cancellation intent following

Calls mentioning a renewal increase rose to 69. Of those, 38% also expressed cancellation intent in the same conversation.

Baseline

49 calls

Current

69 calls

Change

▲ +41.0%
Affected
146 customers flagged at risk
Impact
$31,800 recurring revenue at risk; $18,400 assessed as recoverable.
Recommended
Route renewal-increase calls to the retention team with a pre-approved save offer and value recap.
high confidence
RevenuePositiveAI Detected

Mosquito add-on demand outpacing attach rate

184 conversations surfaced mosquito interest; only 17% resulted in an add-on being presented and accepted.

Baseline

12% attach

Current

17% attach

Change

▲ +38.0%
Affected
3 ZIPs · warm-weather demand
Impact
$36,800 identified opportunity if attach reaches network median.
Recommended
Launch a mosquito add-on prompt for inbound calls in 10562 and 10520.
medium confidence
ServiceWatchObserved

Technician ETA complaints remain the top avoidable driver

118 calls this period asked only where the technician is. These calls averaged 4.2 minutes and did not change the appointment.

Baseline

104 calls

Current

118 calls

Change

▲ +13.0%
Affected
All branches
Impact
≈ 28 agent hours, $840 operational cost.
Recommended
Enable proactive ETA texts 30 minutes ahead of arrival windows.
high confidence

Ask Pulse

The copilot inherits everything currently in context

Current context

LadyBug Pest Control × Last 30 Days

420 conversations · 60% booking · sentiment 70

Emerging Intelligence

Early patterns worth watching. Associations are shown without implying causation.

Explore
CriticalAI Detected

Negative sentiment share climbed to 18% in Peekskill (10566)

Negative-sentiment conversations in 10566 rose from 11% to 18%, coinciding with repeat-visit requests after ant treatments.

  • · associated with repeat contact rate above branch median
InformationalObserved

Portal login issues generating 44 avoidable calls

Customers calling about invoice access after the billing portal update.

  • · associated with billing calls otherwise trending down
WatchAI Detected

Terminix mentioned in 126 conversations, up 12%

Mentions most often accompany a price comparison. Switching intent was detected in 22% of those conversations.

  • · associated with renewal increase objections +41%
InformationalAI Detected

Spotted lanternfly mentions up 128% from a low base

74 conversations referenced lanternflies; 62% asked whether the service covers it. Booking rate is only 38%.

  • · associated with regional sightings reported in local media

Conversation Drivers

What customers actually called about. Select to filter everything.

Select a driver to filter every panel. Pricing expands into objection detail.

Call Volume

Daily conversations and booked appointments

Pest Intelligence

Demand by pest with booking, sentiment, revenue and forecast

Detail
Pest demand with call volume, share, change, booking rate, sentiment, revenue and forecast
PestCallsShareChangeBookingSentimentRevenueForecast
RodentsFall surge (Sep–Dec)58124.1%▲ +46.0%71%74$48,200+22%Detail
MosquitoesWarm-weather acceleration41217.1%▲ +38.0%64%78$36,800+31%Detail
AntsEarly season onset39816.5%▲ +35.0%62%76$24,100+12%Detail
TermitesSwarm inspections1847.6%▲ +9.0%58%71$31,400+6%Detail
Bed BugsStable1215%▼ -6.0%69%63$18,900-3%Detail
Wasps & HornetsNest removal season1666.9%▲ +14.0%66%77$12,600+8%Detail
Spotted LanternflyEmerging743.1%▲ +128.0%38%69$4,200+64%Detail

Geographic Intelligence

Select a ZIP to add it to the analytical context

Full map

Demo projection · map tile provider not connected

Bubble size reflects call volume. Selecting a ZIP adds it to the global analytical context.

Customer Sentiment

0–100 conversational sentiment with category split

74

▼ -3.9%
Break down by location, pest, agent and journey stage

Customer Journey

Lead to renewal with conversion, drop-off and friction

  1. Lead

    2,412

    100% through

    -0% drop

    Peak-hour wait times

  2. Quote

    1,704

    70.6% through

    -29.4% drop

    Pricing clarity on recurring plans

  3. Appointment

    1,498

    87.9% through

    -12.1% drop

    Scheduling window confusion

  4. Service

    1,402

    93.6% through

    -6.4% drop

    Technician ETA visibility

  5. Follow-Up

    1,121

    79.9% through

    -20.1% drop

    Re-treatment expectations

  6. Renewal

    842

    75.1% through

    -24.9% drop

    Renewal price increase

Revenue & Opportunities

Captured, identified, at risk and recoverable

Revenue detail

Captured

$184,300

Identified

$72,600

At Risk

$31,800

Recoverable

$18,400

Avoidable Calls

412 calls · 23% of volume · 97 agent hours · $2,910 estimated cost

Detail

Forecast

Mosquito demand projected +28–35% over the next 30 days

Forecast · medium confidence

Forecasts are projections, not certainties. Drivers: Warmer-than-median overnight temperatures in the forecast window; Backyard-event mentions trending up in 10562; Prior-year seasonal pattern in the same territories.

Competitive Intelligence

Competitor mentions detected in conversation

Detail

Action Center

Signal → recommendation → assigned → in progress → completed → measured

All actions
P1MeasuredService signal · ETA complaints

Proactive technician ETA texts 30 minutes before arrival

  1. Recommendation
  2. Assigned
  3. In Progress
  4. Completed
  5. Measured
Owner
Tom Keller
Department
Operations
Created
2026-08-12
Due
2026-08-30

Expected impact

Reduce ETA-only calls by 35%

Measured outcome

ETA complaints fell 38/week → 21/week (-44.7%) over four weeks

Before

38

After

21

-44.7%
Avoidable: ETAAll branches118 evidence
P1In ProgressRetention signal · Renewal pricing

Retention save offer for renewal-increase objections

  1. Recommendation
  2. Assigned
  3. In Progress
  4. Completed
  5. Measured
Owner
Priya Raman
Department
Retention
Created
2026-09-18
Due
2026-10-10

Expected impact

Recover $18,400 of $31,800 at-risk recurring revenue

Pricing / QuoteRenewal IncreaseRisk: critical69 evidence
P2AssignedRevenue opportunity · Mosquito Add-On

Mosquito add-on prompt for inbound calls in 10562

  1. Recommendation
  2. Assigned
  3. In Progress
  4. Completed
  5. Measured
Owner
Maria Alvarez
Department
Sales
Created
2026-09-24
Due
2026-10-15

Expected impact

Lift attach rate 17% → 24% ($36,800 opportunity)

MosquitoesZIP 10562Mosquito Add-On184 evidence

Evidence Explorer

420 conversations match the current analytical context

Conversation evidence table with sorting, filtering and pagination
Recording
2026-09-2913:25Miguel SantosoutboundMosquitoesSchedule Appointment63Appointment bookedYes$11010598infoCustomer contacted about schedule appointment for mosquitoes in 10598. Appointment booked.Audio n/a
2026-09-2908:33Marie LeclercoutboundRodentsReschedule85Appointment bookedYes$39510562positiveCustomer contacted about reschedule for rodents in 10562. Appointment booked.Audio n/a
2026-09-2916:30Wendy ChaninboundMosquitoesSchedule Appointment66Appointment bookedYes$36010520infoCustomer contacted about schedule appointment for mosquitoes in 10520. Appointment booked.Audio n/a
2026-09-2908:48Angela RuizinboundRodentsSchedule Appointment85Appointment bookedYes$35010566positiveCustomer contacted about schedule appointment for rodents in 10566. Appointment booked.Audio n/a
2026-09-2912:46Harold WeissinboundBed BugsOther93Quote providedNo—10547positiveCustomer contacted about other for bed bugs in 10547. No appointment booked on this call.Audio n/a
2026-09-2912:46Janet CortezinboundRodentsPricing / Quote79Issue resolvedNo—10598infoCustomer questioned value unclear on their rodents service. Agent explained plan value; no booking yet.Audio n/a
2026-09-2910:09Dana FletcheroutboundWasps & HornetsSchedule Appointment94Appointment bookedYes$37510566positiveCustomer contacted about schedule appointment for wasps & hornets in 10566. Appointment booked.Audio n/a
2026-09-2917:05Janet CortezinboundRodentsCancellation34Appointment bookedYes$32010520criticalCustomer raised cancellation intent tied to cost and recent rodents results. Retention follow-up suggested.Audio n/a
2026-09-2911:53Miguel SantosinboundMosquitoesPricing / Quote72Appointment bookedYes$27510566infoCustomer questioned value unclear on their mosquitoes service. Agent explained plan value; visit booked.Audio n/a
2026-09-2916:16Dana FletcheroutboundAntsTreatment Question94Quote providedNo—10566positiveCustomer contacted about treatment question for ants in 10566. No appointment booked on this call.Audio n/a
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