Demo • Sample Data
DEMOUpdated 3 minutes ago · data through Sep 30, 2026 06:00 ET
Analyzing
LadyBug Pest ControlLast 30 Days

Emerging Insights

Patterns that are forming, not yet established. Related intelligence is shown as association only — Pulse never asserts that one metric caused another.

Emerging patterns

WatchAI Detectedhigh confidence

Rodent calls up 46% — concentrated in the northern territory

Rodent conversations rose from 398 to 581 over the last 30 days. 34% of the increase is associated with four ZIPs, led by 10520.

Related intelligence

  • · Cooler overnight temperatures coincided with the increase
  • · Exclusion quote requests +31%
CriticalAI Detectedhigh confidence

Renewal pricing objections up 41% — cancellation intent following

Calls mentioning a renewal increase rose to 69. Of those, 38% also expressed cancellation intent in the same conversation.

Related intelligence

  • · Negative sentiment clusters in 10566
  • · Terminix mentions +12%
PositiveAI Detectedmedium confidence

Mosquito add-on demand outpacing attach rate

184 conversations surfaced mosquito interest; only 17% resulted in an add-on being presented and accepted.

Related intelligence

  • · Backyard-event mentions up
  • · Higher conversion when quoted with recurring plan
WatchObservedhigh confidence

Technician ETA complaints remain the top avoidable driver

118 calls this period asked only where the technician is. These calls averaged 4.2 minutes and did not change the appointment.

Related intelligence

  • · Lower sentiment on same-day service calls
CriticalAI Detectedmedium confidence

Negative sentiment share climbed to 18% in Peekskill (10566)

Negative-sentiment conversations in 10566 rose from 11% to 18%, coinciding with repeat-visit requests after ant treatments.

Related intelligence

  • · Repeat contact rate above branch median
InformationalObservedhigh confidence

Portal login issues generating 44 avoidable calls

Customers calling about invoice access after the billing portal update.

Related intelligence

  • · Billing calls otherwise trending down
WatchAI Detectedmedium confidence

Terminix mentioned in 126 conversations, up 12%

Mentions most often accompany a price comparison. Switching intent was detected in 22% of those conversations.

Related intelligence

  • · Renewal increase objections +41%
InformationalAI Detectedmedium confidence

Spotted lanternfly mentions up 128% from a low base

74 conversations referenced lanternflies; 62% asked whether the service covers it. Booking rate is only 38%.

Related intelligence

  • · Regional sightings reported in local media

Intelligence Feed

Chronological detection log

Watchlist

Items being tracked until they resolve

Rodents

581 calls

pest · +46% vs prior period

ZIP 10520

84 calls

zip · +47% vs prior period

Booking Conversion

62.1%

metric · -4.2% vs prior period

Terminix

126 mentions

competitor · +12% vs prior period

Mosquito Add-On

$36,800

opportunity · +38% vs prior period

Renewal Increase objections

69 calls

issue · +41% vs prior period

Evidence Explorer

420 conversations match the current analytical context

Conversation evidence table with sorting, filtering and pagination
Recording
2026-09-2913:25Miguel SantosoutboundMosquitoesSchedule Appointment63Appointment bookedYes$11010598infoCustomer contacted about schedule appointment for mosquitoes in 10598. Appointment booked.Audio n/a
2026-09-2908:33Marie LeclercoutboundRodentsReschedule85Appointment bookedYes$39510562positiveCustomer contacted about reschedule for rodents in 10562. Appointment booked.Audio n/a
2026-09-2916:30Wendy ChaninboundMosquitoesSchedule Appointment66Appointment bookedYes$36010520infoCustomer contacted about schedule appointment for mosquitoes in 10520. Appointment booked.Audio n/a
2026-09-2908:48Angela RuizinboundRodentsSchedule Appointment85Appointment bookedYes$35010566positiveCustomer contacted about schedule appointment for rodents in 10566. Appointment booked.Audio n/a
2026-09-2912:46Harold WeissinboundBed BugsOther93Quote providedNo—10547positiveCustomer contacted about other for bed bugs in 10547. No appointment booked on this call.Audio n/a
2026-09-2912:46Janet CortezinboundRodentsPricing / Quote79Issue resolvedNo—10598infoCustomer questioned value unclear on their rodents service. Agent explained plan value; no booking yet.Audio n/a
2026-09-2910:09Dana FletcheroutboundWasps & HornetsSchedule Appointment94Appointment bookedYes$37510566positiveCustomer contacted about schedule appointment for wasps & hornets in 10566. Appointment booked.Audio n/a
2026-09-2917:05Janet CortezinboundRodentsCancellation34Appointment bookedYes$32010520criticalCustomer raised cancellation intent tied to cost and recent rodents results. Retention follow-up suggested.Audio n/a
2026-09-2911:53Miguel SantosinboundMosquitoesPricing / Quote72Appointment bookedYes$27510566infoCustomer questioned value unclear on their mosquitoes service. Agent explained plan value; visit booked.Audio n/a
2026-09-2916:16Dana FletcheroutboundAntsTreatment Question94Quote providedNo—10566positiveCustomer contacted about treatment question for ants in 10566. No appointment booked on this call.Audio n/a
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